An odd grocery store find

I stumbled across a product at a local grocery store today that had me a bit flummoxed for a moment:

My first thought was:

“Who the frak buys film anymore?

My second was:

“Where would you even get it processed?”

And then I looked at the back:

I don’t know just how prone film is to expiring, but I guess that’s a sign about how often people buy this stuff.