Early this year, Audi released this commercial:
[youtube ANhmS6QLd5Q]
In it, a teenage boy goes to prom and kisses a girl. This might not have been much of an issue except that the boy “stole” the kiss, didn’t get her permission beforehand. Even then, I suspect most people wouldn’t have given it a second thought. But not everyone:
Audi SuperBowl Commercial Fail: Sexual Assault is Good!
Twitter Thinks Audi’s Super Bowl Ad Is Sexual Assault
Audi’s Super Bowl Ad and the Culture of Rape and Sexual Assault
… and so on.
But then about 2 months ago, Skittles put out this commercial:
[youtube XZG5VoMonuQ]
Here, the gender roles are reversed… a girl kisses a boy unbidden. This being a Skittles commercial, the reason she does so is because the boy has candy for teeth; so not only does she “steal” a kiss, she also steals his teeth (juuuuust a little creepy if ya think on it fer a sec). And of course, the girl has no actual interest in the boy at all; she just wants to steal his teeth (yeeesh). Has there been the same “Skittles promotes rape!” uproar? Nope. While there has been some discussion of this very topic, it mostly seems to be “nope, Skittles doesn’t support rape.”
Entertainingly, the very same “writer” who gave us this:
Why Are Conservatives Defending Audi’s Rapey Super Bowl Ad?
Also gave us this:
This Skittles Ad Isn’t Rapey. It’s Still Kinda Sexist.
Read ’em both. The writer – remember, the very same purpose – claims the Audi ad is rape-y in part because the girl who gets kissed seemed to like it, while the Skittles ad *isn’t* rape-y because the boy who gets kissed seemed to like it.