It sure seems like the era of “superhero movies” being a license to print money is over. Granted the DCEU flicks have not had a great track record, but the latest outing, “Blue Beetle,” seems to be shaping up to be a *disaster.*
The production budget was $104 million. The marketing was probably the same, so the cost of the movie was $208 million. As of today, it has taken in $59M domestic, $46M foreign. But the studio only gets half the US box office ($29.5M) and about a third of the foreign ($15.3M), for a total of $44.8M. The movie was released 19 days ago, so it still has time to rake in some more moolah, but unless some amazing miracle occurs I have trouble seeing it reaching $60 in actual returns to the studio. If it does it will have lost Warner bros “only” $148 *million* dollars.
Couple “superhero fatigue” with “Blue Beetle? Who’s that?” and you could have predicted that this wouldn’t do so great. Add in the disastrous marketing (a DC superhero movie that features a prominent character calling Batman a fascist is not a great idea) and this flick was doomed from the get-go.