The Quiet Star Wars Failure
Disney has done some amazing things with Star Wars since buying the property. In short, Disney turned Star Wars from a license to print money into a series of disappointments and flops and failures. These are generally well known… how “Solo” was the first Star Wars movie to actually lose money, how the sequel trilogy PO’ed the fans and got progressively less profitable, how “Galactic Starcruiser” shut down after only a year, how the various TV shows have ranged from occasionally quite good to generally awful.
But then there’s “The High Republic.” This was a brand-new income stream for Disney, set 200 or so years before the movies. The Jedi were supposedly at their prime, the galaxy was at peace, everything was awesome, and Disney would make a mountain of money from the books, comic books, movies and TV shows set in that timeframe. Disney spent something like a billion dollars promoting “The High Republic”
Chances are pretty good you’ve either never heard of THR, or you’ve forgotten that it existed.
The video below goes through the sales numbers for the books and, wow, they’re bad. The best seller – the first book – sold over 150,000 copies. The latest book sold less than 10,000. Now, I’d be pretty pleased if one of *my* books sold a mere 9,000 copies. But then, unlike Star Wars, nobody knows who I am. Unlike Disney, a billion dollars wasn’t lavished on publicizing my books.
Even that initial 150K seems pretty sad when you consider that Timothy Zahn’s “Thrawn trilogy,” novels published in the early 1990s which revitalized Star Wars at the time, and which were “de-canonised” when Disney bought Star Wars, have sold five million copies. Specifically, they’ve sold five million copies *since* Disney bought Star Wars. The Thrawn trilogy sold something like *fifteen* million copies before that.
The thumbnail image chosen for the video below is appropriate: it shows what I presume to be one of the main “High Republic” characters complete with a modern Mental Illness Haircut. That’s who they marketed to, not the existing Star Wars fanbase. So they didn’t get the fanbase interested. One of the main authors actually told the potential customers that if they didn’t like her hyperactively leftist politics, don’t buy her books. “Okey-doke” the fanbase said.
Me? If you agree with or disagree with my politics… buy my books and other publications. If you like aircraft and/or spacecraft, you’ll like what I’ve produced. My politics and your politics will barely enter into it.