Conservative activist launches ‘Ultra Right’ beer as rival to Bud Light after Dylan Mulvaney controversy

I’m amused by this, but also very, very dubious of long-term success. I don’t know from developing a beer brand from scratch, but I suspect it’s not something you can slap together at a moments notice. I suspect developing a *good* beer is a process that takes a lot of time, trouble, money and expertise… not to mention infrastructure.

I get the idea of developing a “non-woke” counter to large corporations that hate you. But I’ve also seen a lot of “right wing/Christian” movies. Or to be more accurate, I’ve seen a few minutes of a number of these entertainment products… and those few minutes were generally painful. When your *primary* goal is Messaging rather than Good Product, you tend to end up with crap. Hollywood is coasting on decades of building up the infrastructure and talent for Good Product; the Message came to dominate after the process for good entertainment-making was already in place. A “right wing beer” sounds like the sort of thing that will be released long before it’s actually a *good* beer, will disappoint the intended fanbase, and fade into oblivion, leaving the supposed market to be dominated by the corporations that were meant to be challenged in the first place.