A day or two back I posted about “Established Titles.” In short… nah. I had wondered if the recent surge in interest in ET being less than entirely above-board might have some effect on any of the YouTubers who have been raking in sponsorship money from them… and lo and behold, one of the more entertaining YouTubers, “Casual Geographic,” posted this:

So as many of you have made me aware, a brand I’ve promoted twice has been exposed for pretty much being a scam (or at the very least, incredibly misleading). That’s obviously a massive failing on my part and on me and me alone. I can see now how the brand was meant to be intentionally misleading. For example, their website claims it’s a “fun, novelty product” but explicitly had us say things like “the first x people will receive a plot right next to mine” (which ,not gonna lie, should have been a red flag). Clearly implying that you’d be purchasing a physical plot of land, which clearly is not the case. So the two videos where I promoted them have been archived and I’m in the process of returning the money received from the partnership as well as cutting ties contractually. As soon as I can be sure I’m not in a position for the brand to come after me legally, I’ll repost them with the sponsored segments removed. I’m sorry for promoting what is essentially a grift and apologize to anyone that gave this brand money because they trusted me. Obviously it doesn’t really matter what my intentions were because either way I promoted it but I hope you all understand that I’d never willingly push a dishonest product and am genuinely sorry that I did.

Well done.

I don’t have much animosity towards those who were paid to promote this; the YouTube business model, much like the pre-Musk Twitter model, is seriously broken. Videos that could and should earn the makers *substantial* sums could and often did get demonitized on a whim, sometimes regularly; YouTubers who should make a good living by being entertaining and informative could find their incomes slashed due to false flagging and simple incompetence, with a heavy dose of shady politics. Thus it’s not unreasonable that they’d jump at the opportunity to sign on lucrative sponsorships, and the “buy a plot of land and be called a Lord” thing is sufficiently both weird and mundane that on first glance it probably seems fun and harmless.

If you’ve bought into Established Titles, or you “bought and named a star,” don’t feel bad. If you did so for the entertainment value, for the conversation value… then it’s worth what you feel it’s worth. If you bought in as an investment… well, that’s kinda dumb. Your financial planning is bad and you should feel bad. But speaking as a guy with a surprising number of toy spaceships and a vast number of model kits that will certainly never be finished, I’m not gonna knock someone for buying objectively useless stuff just because you want to. Where I get twitchy is when they sell it to you dishonestly.

Anyway good on Casual Geographics. I heartily recommend this feller. He talks about critters in a way that’s both informative *and* incredibly entertaining. A fair amount of nature red in tooth and claw, so be advised.