Adidas social media debacle produces racist and anti-Semitic tweets

Adidas-UK’s PR department thought they had a winner: an online promotion where Twitter users could get their handles put onto a  shirt, the images auto-re-tweeted by Adidas. It took a fraction of a second before the trolls came out with new offensive Twitter handles that Adidas automatically retweeted to the world.

Gosh, who could have seen that coming. I’m shocked. SHOCKED.

You’d think people would learn a thing or two from Boaty McBoatface.