Feb 222018
Quite number of years ago, AIG ran a commercial that starts off showing rockets failing and ending up with astronauts on the moon. A recitation of bits from T.S. Eliot’s “The Love Song of J. Alfred Prufrock” covers it. The poem itself is a dismal tale of a cowardly paper-pusher, but everything edited together like this comes together really well to illustrate the message of the commercial, “The greatest risk is not taking one.”
It was good in its time, and I felt it personally very affecting. But imagine it redone *now.* Now, you wouldn’t need to splice together old Apollo and ICBM footage to go from fail to spectacular success… everything you need would come from SpaceX.