Someone thought that this was a good idea

An Indian mattress company hired the Indian office of the Ogilvy & Mather ad agency to whip up some ads for ’em. The genius response? A cartoon showing a little girl – Malala Yousafzai, to be specific – taking an AK-47 full of jihad to the face, falling onto a mattress, and “bouncing back.”

Yikes.

You know, I’ve got a healthy sense of gallows humor, and little respect for political correctness or enforced “sensitivity,” but… got-dayum, that just ain’t right, son. This project clearly involved the effort of a number of people, all of whom apparently took a look at the concept and said “yeah, sure, that could work.”