So, you’re a PR firm. A client comes to you with a new mac & cheese product with the pasta shaped like the Teenage Mutant Ninja Turtles and asks you to come up with a commercial for them. So… what better than a flash-in-the-pan cultural figure from a quarter century or so ago?

What makes this work, though, is the kids reaction to seeing his mom  go bugnuts with someone he doesn’t recognize and who says something that must sound truly odd.

[youtube _-lT1oOU7b4]

UPDATE:

Florida town names Vanilla Ice as its Citizen of the Year