Companies advertise on radio shows for one reason: because they want to reach the audience that the radio show reaches. So, while an advertiser might bail from a radio show because the show is getting some bad PR, it is straightforward math to determine if they really want to stay away. In the case of the recent flap over Rush Limbaugh calling a woman who wants other people to pay for her birth control products a “prostitute,” a number of his advertisers publicly abandoned him. Now that the artificial controversy is dying down, and companies are recognizing that Rush’s audience is *not* going away, some of the advertisers that left are crawling back.
But it seems they’re not all welcome.
Limbaugh Rejects Company That Suspended Ads From Show Over Fluke Remarks
“Thank you for your requests last week and this week to restart your voiced endorsement in local markets of The Rush Limbaugh Show,” the email begins. “Rush received your requests personally.”
“Unfortunately, your public comments were not well received by our audience, and did not accurately portray either Rush Limbaugh’s character or the intent of his remarks. Thus, we regret to inform you that Rush will be unable to endorse Sleep Train in the future.”
Heh.
Ha.
BWAAHAHAHAHAHHAHAAAAA!!!!!!!
This is perhaps extending the metaphor a bit too far, but what this reminds me of is the Israel/Palestine situation. Specifically: when the Brits declared Israel a nation back in ’48, the surrounding Arab nations swore to wipe it out. Warnings were given to the Muslim population of the new nation of Israel to leave Israel, to clear the path for the genocidal invasion of the Arab armies. So, many “Palestinians” left Israel, expecting to be able to return to a Jew-free land. But the Israelis put up a bit more of a fight than the Arabs expected. And the Israelis didn’t let the Arabs who wanted them exterminated to come back.
So, when the troubles came, they abandoned the place they’d been for years in the hopes of riding out difficulties from a place of safety, with no responsibilities on their part. They expected that they’d be able to go back when the troubles were over. But… they found that their refusal to stand had consequences… they can’t go home again.
