One approach, of course, is to simply do a half-assed job of it. Another approach seems like it will be exemplified by HBO:

In Lovecraft Country‘s First Trailer, American Racism Is the Ultimate Eldritch Abomination

Trying to equate 1950s Jim Crow-level racism with cosmic horror? Yeah, you’ve utterly misunderstood cosmic horror.

This is brought to you by J.J. Abrams, one of the men who ruined Star Trek, and Jordan Peele, who has made a career out of hating white folks.

Yaaaaaaay.