Jul 252017

Well, here’s where the world is… I’m posting a link to a YouTube Gucci ad.

All I can really say about it is that it does effectively capture the look and cheesiness of 60’s/70’s TV sci-fi, in particualr Star Trek, Lost In Space and Space: 1999 (which the ad uses the theme music from). Well… that and I can add that it’s appropriate in that it makes fashion models into effective old-skool SF aliens, because they pretty much look like freaks anyway.

Honestly, what is the purpose of an ad like this? Anybody want to spend money to dress up like that, outside of cosplaying or starring in a fan film?

 Posted by at 10:43 pm
  • Graham

    I think they are trying to aim for Generation X, these are the people who grew up with the programs in question, they have a nostalgia towards them.

    It might explain why Sony chose to structure the trailer for ‘Proud Mary’ they way they did (They are clearly aiming to emulate a particular sub-genre of film making with that trailer.) It might also explain why more trailers are using remixes of songs from the late 60s/70s/80s.

  • Herp McDerp

    Did someone propagate it without being paid to do so? (Yes.) Do viewers remember the brand name? (Yes.) Then it was a successful ad, according to some in the advertising racket.

    • Scottlowther

      For an ad to be successful, you’d think it would have to sell something. I don’t imagine that too many people who read this blog are going to be converted into Gucci buyers just because they saw an ad, no matter how successful (?) it is.

  • sferrin

    ” Anybody want to spend money to dress up like that, outside of cosplaying or starring in a fan film?”

    Have you seen your average hipster / SJW / feminazi?

    • Scottlowther

      Yes. Goofy as they are, “slovenly” seems a generally apt descriptor.

  • philo_t

    We’re a culture, not couture

    Actually, I think this is fun.

  • Kelly Starks

    Space 1999 music, star Trek and UFO inspired sets, an Robby the robotish robot…. I respect their ’50’s-’60’s SF geek cred, but none of it is selling any product to me — nor giving me a warm feeling for Gucci… and how many folk recognizing the ’50’s-’60’s SF nods would buy any of it?

    • publiusr

      I thought this was something new for Adult Swim… 😉

  • xvdougl

    Edgar Winter wants his hairstyle back.

  • gormanao gormanao

    I thoroughly enjoyed it. Even the low budget Robbie. Some of the designs look more like Emilio Pucci to me than Gucci, but it did remind me that Gucci does more than handbags for lizard ladies at the country club. I don’t see the decline of western civilization in it.