Nov 052016
 

In 1978 the US Navy began running this very successful recruitment commercial:

Navy. It’s not just a job,

It’s an adventure.

In 1979, Saturday night Live ran this parody:

Navy. It’s not just a job.

It’s $96.78 a week.

I’ve never known anyone in *any* branch of the military to say that the parody was the less accurate one. As my now rather time-dimmed memory serves, the whole nation was laughing it’s butt off back in the day.

 Posted by at 5:05 pm
  • becida

    I’d heard that after the movie “Top Gun” came out the recruiters were swamped.

  • se jones

    nation laughing it’s “butt” off doesn’t have quite the same meaning now -as it were.

    https://uploads.disquscdn.com/images/47f696494c832cc516e886936a7e6babd53878b19757009a8cb3d68d0f25f321.jpg

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  • Peter Hanely

    My impression is that a lot of military service consists of long spans of relative boredom (keep watch, maintain equipment, cleaning …) punctuated by moments of shear terror.