Feb 202014
 

Just back from the grocery store. The mission: procure a can of chicken broth. This idea was to add chicken broth to water, cats will like it and drink more, and it’ll help flush ’em out. End result: cats apparently don’t like chicken broth. Who knew.

While there I wandered the frozen pizza aisle and suddenly noticed this:
feast

OK, frozen pizza. Big deal. But two aspects of it grabbed me:
1) “Feast For One.”

2) Photo of *three* friends goofing off.

On the basic level, this is a simple mismatch, like the art department got conflicting instructions. But on a deeper level… this seems to be wholly depressing marketing. What must the Honest Ad for this say?

“You’re all alone. That’s why you only need enough pizza for one person. But here is a photo of you with two friends you *used* to hang around with. And they’re not here anymore. Dwell on happier times and enjoy the pizza!”

forever_alone_by_foreveraloneplz

 Posted by at 5:48 pm
  • Adam Holtz

    If you never pointed it out, I never would have noticed. Thank you for exposing me to the harsh reality of personal frozen pizzas.

    • Anonymous

      > If you never pointed it out, I never would have noticed.

      It’s not everyone who can instantly spot the dark conspiracies.

      > Thank you for exposing me to the harsh reality of personal frozen pizzas.

      That’s what I’m here for.

  • Donut Argh

    Meh. I habitually do not like to share my food. I have actually had a pizza for one in the company of others. Convinced them to do the same.

  • James Vaughan

    … having worked in advertising for most of my life- I’d have to say that the client’s son, who just graduated from college with a degree some sort of ‘communication’, did it.

  • archipeppe68

    Frozen Pizza? Meh…

    If you want to try the Original One (I mean the original with capital “O”) you have to come in Naples (Italy, the place where Pizza was born at the end of 19th Centrury) and try it.

    It is cooked with wooden hoven in less than 5 minutes, and if you take more than 15 minutes to eat it, Neapolitans say that Pizza gone “frozen” and it is no more good to eat….

    • Anonymous

      > Italy, the place where Pizza was born at the end of 19th Centrury

      Yeah, well… Italy also gave us Vesuvius, IIl Duce and the Jersey Shore, so…

  • Rick

    the same marketing works for crappy American beer: show product consumers being socially active, popular, and having fun, while the reality is that people popping cans of Budwhizzer Lite are sitting around at home or doing chores around the house. Successful Marketing has nothing to do with reality, a lot like successful politics

  • Peter Hanely

    Regarding cats and chicken broth, how much salt was in the broth?

    • Anonymous

      It was the low sodium stuff. 500 some odd mg per serving.