Sep 042018
 

Hollywood’s new development partner: The United Nations

Mattel is having a hard time selling “Thomas the Tank Engine” toys and whatnot (I suspect because… who the hell rides trains anymore?), so they’ve gone to the United Nations for some sort of Wokeness Partnership. What’s particularly weird is that “Thomas” was apparently originally written as a sort of “rah rah British Imperialism” propaganda, coupled with “know your place in the social order.” Now it will focus on

education, sustainable communities, responsible consumption, gender equity and “life on land,” about healthy ecosystems – will be featured in a total of nine of the 26 episodes and related short-form content this season.

One of the new characters is an African migrant train. Because, sure, why not. Some of the existing “Euopean” train characters have been replaced by “foreign” characters, a fact sure to thrill the bejeebers out of the “white replacement/white genocide” fans (on both sides). “Thomas” is not something I’ve ever paid much attention to, but it will be interesting to see if this new direction results in more Get Woke, Go Broke. As the article point out, Mattel is in a world of hurt due in no small part to the changing nature of toys today, so they may be doooooomed regardless. If that’s the case, I guess it may make sense to try just about anything, including hooking up with organizations that want to see your culture ruined.

 Posted by at 11:02 pm